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Pay-Per-Click Marketing

 

Scale your brand with paid advertsing

PPC Advertising

Pay-per-click (PPC) marketing is a sponsored search technique for increasing brand exposure, promoting product offerings, and gaining instant momentum with specific audience demographics. Advertisers only pay for PPC advertising when a user clicks on them, hence the name “pay-per-click.”

When people hear or hear about pay per click, they usually think about Google PPC. Pay-per-click advertising, on the other hand, extends beyond Google’s search engine results pages (SERPs) and the Google Display Network. Pay-per-click advertising is also used on social networking platforms including YouTube, Facebook, Pinterest, and LinkedIn.

 PPC allows marketers to strategically place ads on a range of online marketing platforms to increase the visibility of their products and services to their target market. This means that the adverts you see on the internet are pay-per-click commercials. 

Benefits of PPC Marketing

Fast

Paid search marketing allows your company to generate profitable results. PPC can produce leads, traffic, and sales for your company in just a few weeks. The benefits of paid marketing are also readily apparent on the first page of the search engine results page (SERP), with statistics indicating that PPC results produce 50% more conversions than organic results.

Measurable

PPC allows you to track both the money you put into your business and the profit it generates. Accurate data providing specifications (location, device, demographics, interest, behavior, and so on) that surround your advertisement investments and expenses allow you to track every dollar you spend and earn. With PPC, no dollar of yours goes unnoticed.

Precise

Paid marketing provides the ability to target numerous audience groups for the best exposure. Real-time, realistic targeting will help you reach the correct people. Potential clients can be found while searching for items or services similar to yours, and they can be classified based on demographics, consumer behavior, and hobbies.

Great Brand Growth With PPC Services

Increase Website Traffic

The success of your business is determined by your clientele. Increasing your website traffic is critical if you want to be found online, build traction, convert visitors, and make purchases. This feature is not available in any other marketing medium at such a low cost.

Data Collection

The consumer data obtained by a single campaign can be transferred to additional marketing channels, allowing you to contact audiences through a variety of channels and broaden your company’s reach. PPC advertising data, such as an audience’s demographics or search queries, can be used for a range of marketing strategies.

Independent Advertising

PPC is a standalone marketing approach that is not reliant on SEO or algorithm updates to produce effective results for your company. Changes and tweaks to SEO and algorithms have no effect on paid search ads. Regardless of how other marketing mediums fluctuate, PPC results remain at the top of the search.

Lower Barrier to Entry

Paid search marketing includes a step-by-step guide to assist marketers and amateurs with ad design. Even if you’re a decade behind your competition in purchasing pay-per-click services, our reputable digital management agency can help you have your campaign up and operating in no time.

Why Work With Us

Performance Digital Marketing & SEO of Boise and Meridian, ID is a Premier Google Partner who can assist businesses and marketing teams in achieving their advertising objectives. Every pay per click client will achieve PPC marketing success if they provide excellent customer service and offer inexpensive, efficient service options.

M. O'Brien
M. O'Brien
18:42 15 Jun 22
Both Mike and Heather are extremely helpful and professional. They understand our marketing needs at O’Brien Construction and have open lines of communication! We have thoroughly enjoyed working with them!
Luciano Galvez
Luciano Galvez
22:03 04 Mar 22
Mike and Heather have definitely been key players to helping my small business grow! Mike does an amazing job explaining everything that he is doing on his end to benefit your business. I’ve seen success with their SEO service and I’m extremely happy working with them, and being a part of what Mike and Heather have created. They will take care of you, 110%.
Tina Murphy
Tina Murphy
16:45 04 Mar 22
I an extremely happy with the service that both Heather and Mike give to our company. I have had the good fortune to work with Heather for quite some time and she always looks for the best deals and gets me the best " Bang for my buck " ! You can't go wrong with these Two !
L Hope
L Hope
17:59 22 Feb 22
They are fantastic to work with. Great attention to detail and excellent at listening to the client's wants/needs.
Jolene Babka
Jolene Babka
01:55 30 Jan 22
Mike & Heather are the ultimate professionals! They go above and beyond to make sure their clients are not just satisfied but pleasantly surprised by the level of service, dedication, and knowledge! Supreme customer service. Mike is some sort of data wizard that makes magic happen behind the scenes but is able to explain it in a very simplified way. My company saw huge results with new clients. We even used them to assist with recruitment. Good people are hard to find and Performance D. M. has some very unique & successful strategies. Can’t say enough good stuff about them!
Hailee Tilton
Hailee Tilton
18:40 21 Dec 21
It has been great to work with Mike & Heather at Performance Digital Marketing. They are extremely responsive and do a great job of explaining technical terms and reporting out.
Tommy Rivard
Tommy Rivard
13:32 28 Aug 21
Working with Mike and Heather Morgan at Performance Digital Marketing has been a game changer for my business! Finally moving out of the old phone book and updating my business marketing has doubled the amount of calls I receive daily. I highly recommend you try them out!
robert Chapin
robert Chapin
22:25 11 Aug 21
I was apprehensive about doing business with Mike but he put my uneasiness to rest very quickly. I was new to digital marketing and Mike explained in detail what and how it works. Our business has gone up significantly since starting digital marketing with Mike and would do it again over and over. Top notch service and very professional, highly recommend his services!!!
Greg Fritz
Greg Fritz
17:31 12 Jul 21
Mike and Heather are great to work with! They are always available to walk you through the SEO results and explain the process. We have moved up in the rankings every week in many of our keywords. The positive updates and changes to our website really made a difference in the viewer's experience.
Kristen Para
Kristen Para
18:38 29 Jun 21
Awesome SEO Company. Came to my rescue and assisted me with the management of our small businesses GMB page. Thank you!
Tyson & Sam Para
Tyson & Sam Para
18:35 29 Jun 21
Thank you so much to the Team at Performance Digital Marketing. They assisted us with some issues on our business landing page/location verification. They had us back on the map in no time. They are professional, helpful and just great people. We'll be using them again in the future.
Jon Murley
Jon Murley
21:09 21 Apr 21
There are so many great things to say about about this company. Mike and Heather go above the call of duty to deliver outstanding results. This team is passionate about what they do and how they do it. If your looking to grow your business this is the team to help you do it.
Jolene Babka
Jolene Babka
18:03 25 Mar 21
Above and beyond service. We saw a definite increase in new patient flow. I found Performance Digital Marketing to be extremely professional & give outstanding customer service. Mike goes above and beyond to explain the services so that you understand.
Ashlynn Gonzalez
Ashlynn Gonzalez
17:13 25 Mar 21
I could go on for hours about how truly wonderful this company is and how much our business admires and appreciates the people who run it. Mike & Heather are the definition of a POWER TEAM. Our business needed some serious help in the Digital Marketing sector and Mike & Heather have thoroughly explained everything that they do for us through this whole process. I feel VERY confident that we are not only getting what we’ve paid for but also additional value because of how they take care of us each and every day. They walk you through any and EVERY question you have and make the process and dashboards to see your results very easy to use. Someone with no digital understanding whatsoever would feel confident in their purchase with Heather & Mike. They are kind and genuine people who put their customers as their top priority. They pay GREAT attention to detail and listen better than any other company I’ve advertised with. I have and will continue to recommend them as complete rockstars of the digital world!! If you’re nervous or a little skeptical about digital marketing companies, let me tell you from experience that this is YOUR TEAM. They have and will continue to earn your trust and take the best care of you AND your company. If I could rate them at 10 stars I truly would. Thank you Performance Digital for all you’ve done for me and my company. ⭐️ ⭐️ ⭐️ ⭐️ ⭐️-One VERY satisfied customer
Tyson Wallis
Tyson Wallis
15:37 21 Mar 21
Mike and Heather are simply the best. They have helped our dealership improve our sales every month. We get impressions and clicks that are converted into actually dealership visits. It’s a game changer!
Heather Brooks
Heather Brooks
18:43 15 Sep 20
Amazing service and knowledge. We use PDM for all our digital marketing needs and they seem to WOW us everyday. Their work is absolutely incredible they both are so talented you can tell they have been in the industry for a long time. Thank you for always going above and beyond and helping us take our business to the next level.
Heather Brooks
Heather Brooks
17:39 11 Sep 20
Mike and Heather Morgan with Performance Digital Marketing in Boise are incredible to work with. They make my job easier and have helped grow our business. The quality of work they provide is outstanding. The Morgan's treat their client like family and make you feel like you are always their top priority. We look forward to growing our business with your help and support. Thank you Mike and Heather we are so lucky to have you as partners and friends.
Jennifer Booth
Jennifer Booth
19:05 14 May 20
PDM replaced our previous digital marketing company and we saw improved results immediately! Highly recommend!
VICKI HAINES
VICKI HAINES
19:03 14 May 20
Mike and Heather are the perfect mix of personalized marketing with big time tools to make it happen!
Toyota Center Kennewick
Toyota Center Kennewick
18:23 09 Mar 20
Fantastic to work with! Knowledgeable, professional, and courteous.
Mike Hall
Mike Hall
18:30 06 Jun 19
I have been working with Mike on my Geo Fencing for about 2 years now. Mike goes above and beyond to make sure I get what I have paid for. Even though he has moved away, he still travels to my office and goes over ever detail of my chart and talks about making changes if needed. I was using a different company before Mike, that company didn't even understand fully how to get optimum use from the system. I saw an instant increase within the first month with PDM!
ive3brosify
ive3brosify
18:09 31 May 19
Great company to work with if you want to grow your business and see the detailed results of your ad budget.
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M. O'Brien
M. O'Brien
18:42 15 Jun 22
Both Mike and Heather are extremely helpful and professional. They understand our marketing needs at O’Brien Construction and have open lines of communication! We have thoroughly enjoyed working with them!
Luciano Galvez
Luciano Galvez
22:03 04 Mar 22
Mike and Heather have definitely been key players to helping my small business grow! Mike does an amazing job explaining everything that he is doing on his end to benefit your business. I’ve seen success with their SEO service and I’m extremely happy working with them, and being a part of what Mike and Heather have created. They will take care of you, 110%.
Tina Murphy
Tina Murphy
16:45 04 Mar 22
I an extremely happy with the service that both Heather and Mike give to our company. I have had the good fortune to work with Heather for quite some time and she always looks for the best deals and gets me the best " Bang for my buck " ! You can't go wrong with these Two !
L Hope
L Hope
17:59 22 Feb 22
They are fantastic to work with. Great attention to detail and excellent at listening to the client's wants/needs.
Jolene Babka
Jolene Babka
01:55 30 Jan 22
Mike & Heather are the ultimate professionals! They go above and beyond to make sure their clients are not just satisfied but pleasantly surprised by the level of service, dedication, and knowledge! Supreme customer service. Mike is some sort of data wizard that makes magic happen behind the scenes but is able to explain it in a very simplified way. My company saw huge results with new clients. We even used them to assist with recruitment. Good people are hard to find and Performance D. M. has some very unique & successful strategies. Can’t say enough good stuff about them!
Hailee Tilton
Hailee Tilton
18:40 21 Dec 21
It has been great to work with Mike & Heather at Performance Digital Marketing. They are extremely responsive and do a great job of explaining technical terms and reporting out.
Tommy Rivard
Tommy Rivard
13:32 28 Aug 21
Working with Mike and Heather Morgan at Performance Digital Marketing has been a game changer for my business! Finally moving out of the old phone book and updating my business marketing has doubled the amount of calls I receive daily. I highly recommend you try them out!
robert Chapin
robert Chapin
22:25 11 Aug 21
I was apprehensive about doing business with Mike but he put my uneasiness to rest very quickly. I was new to digital marketing and Mike explained in detail what and how it works. Our business has gone up significantly since starting digital marketing with Mike and would do it again over and over. Top notch service and very professional, highly recommend his services!!!
Greg Fritz
Greg Fritz
17:31 12 Jul 21
Mike and Heather are great to work with! They are always available to walk you through the SEO results and explain the process. We have moved up in the rankings every week in many of our keywords. The positive updates and changes to our website really made a difference in the viewer's experience.
Kristen Para
Kristen Para
18:38 29 Jun 21
Awesome SEO Company. Came to my rescue and assisted me with the management of our small businesses GMB page. Thank you!
Tyson & Sam Para
Tyson & Sam Para
18:35 29 Jun 21
Thank you so much to the Team at Performance Digital Marketing. They assisted us with some issues on our business landing page/location verification. They had us back on the map in no time. They are professional, helpful and just great people. We'll be using them again in the future.
Jon Murley
Jon Murley
21:09 21 Apr 21
There are so many great things to say about about this company. Mike and Heather go above the call of duty to deliver outstanding results. This team is passionate about what they do and how they do it. If your looking to grow your business this is the team to help you do it.
Jolene Babka
Jolene Babka
18:03 25 Mar 21
Above and beyond service. We saw a definite increase in new patient flow. I found Performance Digital Marketing to be extremely professional & give outstanding customer service. Mike goes above and beyond to explain the services so that you understand.
Ashlynn Gonzalez
Ashlynn Gonzalez
17:13 25 Mar 21
I could go on for hours about how truly wonderful this company is and how much our business admires and appreciates the people who run it. Mike & Heather are the definition of a POWER TEAM. Our business needed some serious help in the Digital Marketing sector and Mike & Heather have thoroughly explained everything that they do for us through this whole process. I feel VERY confident that we are not only getting what we’ve paid for but also additional value because of how they take care of us each and every day. They walk you through any and EVERY question you have and make the process and dashboards to see your results very easy to use. Someone with no digital understanding whatsoever would feel confident in their purchase with Heather & Mike. They are kind and genuine people who put their customers as their top priority. They pay GREAT attention to detail and listen better than any other company I’ve advertised with. I have and will continue to recommend them as complete rockstars of the digital world!! If you’re nervous or a little skeptical about digital marketing companies, let me tell you from experience that this is YOUR TEAM. They have and will continue to earn your trust and take the best care of you AND your company. If I could rate them at 10 stars I truly would. Thank you Performance Digital for all you’ve done for me and my company. ⭐️ ⭐️ ⭐️ ⭐️ ⭐️-One VERY satisfied customer
Tyson Wallis
Tyson Wallis
15:37 21 Mar 21
Mike and Heather are simply the best. They have helped our dealership improve our sales every month. We get impressions and clicks that are converted into actually dealership visits. It’s a game changer!
Heather Brooks
Heather Brooks
18:43 15 Sep 20
Amazing service and knowledge. We use PDM for all our digital marketing needs and they seem to WOW us everyday. Their work is absolutely incredible they both are so talented you can tell they have been in the industry for a long time. Thank you for always going above and beyond and helping us take our business to the next level.
Heather Brooks
Heather Brooks
17:39 11 Sep 20
Mike and Heather Morgan with Performance Digital Marketing in Boise are incredible to work with. They make my job easier and have helped grow our business. The quality of work they provide is outstanding. The Morgan's treat their client like family and make you feel like you are always their top priority. We look forward to growing our business with your help and support. Thank you Mike and Heather we are so lucky to have you as partners and friends.
Jennifer Booth
Jennifer Booth
19:05 14 May 20
PDM replaced our previous digital marketing company and we saw improved results immediately! Highly recommend!
VICKI HAINES
VICKI HAINES
19:03 14 May 20
Mike and Heather are the perfect mix of personalized marketing with big time tools to make it happen!
Toyota Center Kennewick
Toyota Center Kennewick
18:23 09 Mar 20
Fantastic to work with! Knowledgeable, professional, and courteous.
Mike Hall
Mike Hall
18:30 06 Jun 19
I have been working with Mike on my Geo Fencing for about 2 years now. Mike goes above and beyond to make sure I get what I have paid for. Even though he has moved away, he still travels to my office and goes over ever detail of my chart and talks about making changes if needed. I was using a different company before Mike, that company didn't even understand fully how to get optimum use from the system. I saw an instant increase within the first month with PDM!
ive3brosify
ive3brosify
18:09 31 May 19
Great company to work with if you want to grow your business and see the detailed results of your ad budget.
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