What is OTT?
OTT stands for “over the top tv,” as in over the top of cable boxes, and is also known Streaming TV, Connected TV and C-TV. To put it another way, it’s everything you’re watching (and binge-watching) from prominent video distributors like Vudu, Sling, Crackle, Vevo, Fubo tv, Pluto.tv, and Direct TV on devices and apps including Hulu, Roku, Amazon Fire Stick, Apple TV, Playstation, and Xbox. We have the capacity to assist you to promote locally and nationally on networks including ESPN, NBC, CBS, ABC, FOX, CNN, A&E, AMC, CW, Discovery, HGTV, Univision, and more!
OTT vs. Traditional advertising
Targeted TV (OTT)
How Are OTT Audiences Targeted?
Performance Digital Marketing & SEO Meridian lets you retarget site visitors, or reach new audiences with prospecting campaigns on OTT.
Use visitors to your home page, display or video clicks, and form completions to your advantage.
Improve the user experience by not showing the same ad to the same viewer over and over.
User personas, age and gender, income, family, and intent data to your advantage.
Target television audiences with the precision of a digital campaign.
Build Brand Awareness
Our OTT advertising solution is designed to get your product, brand, or event in front of the right eyes at the right time.
- Promoting a short-term event or sale
- Building an audience to retarget at a later point
Effective Advertising, Simplified
- OTT ads focus on real, tangible business outcomes.
- OTT ads speak to a single, addressable audience across multiple platforms. They are not restricted to any particular platform and are defined by data from online and physical behaviors.
- OTT ads deliver messages WHENEVER and WHEREVER the audience is active online. They track online AND offline outcomes and optimize based on the highest areas of success.
Increase Your Ad Value
Increase your TV ad targeting while retaining the TV screen’s worth at a fraction of the cost. OTT is a cost-effective extension of any traditional TV campaign, and it should be utilized to optimize reach across both traditional and digital platforms!
Advertisers can benefit from addressable advertising, which involves tailoring and playing different ads for different viewers based on their demographics and interests.
OTT allows you to micro-target consumers for maximum engagement with addressable advertising. For example, a 15-year-old kid and a 30-year-old man could stream the same episode of “The Simpsons” but they wouldn’t be targeted with the same ad. The 15-year-old might need an ad for a game console, and the man might see an ad for a theme park.
Instead of casting a wide net with a TV commercial, you can target the specific audience your company is searching for using the best OTT platform.
Track Consumer Behavior
It’s not simply who’s watching that matters; it’s also what they’re doing.
How long does a 30-minute comedy show keep a viewer’s attention? At what hour of the day do they watch romance movies? Which gadget do they prefer to utilize the most? All of these analytics, as well as others, are stored on OTT platforms.
There’s a great stockpile of customer data for marketers. The more information you have about a certain viewer’s habits, the more likely you are to place the perfect ad in front of them at the right time.
View Performance Analytics
Marketers can also track the effectiveness of their own adverts using OTT services and advertising.
When it comes to TV commercials, the most information you’ll obtain is the viewer’s location and whether or not the screen remains on (and even then, viewers might take a bathroom break). However, with OTT advertisements, you can collect a wealth of important data to help you enhance your campaigns.
NFL and NCAA Football
Ready to be connected to all those cord cuttin’ football fans?
At Performance Digital Marketing & SEO of Meridian, we offer businesses the chance to display clickable and largely unskippable ads during NFL and NCAA football games. This includes platforms and devices like smartphones, tablets, computers, and big screens.
Eager to spread the word about your business? Advertise your services during Monday nights and playoff games across major networks like ABC, Direct TV, ESPN, and Fox, as well as connected TV devices like Roku, Amazon Firestick, Apple TV, Sling, and more.
This service is available for local, regional, and national campaigns! Reach out to us for more information!